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AI Insights · Timothy · January 2025

Top 5 iOS Consumer Finance Apps in Australia Q4 2024

Explore the performance trends of the top consumer finance apps on iOS in Australia during Q4 2024, based on Sensor Tower data.

Top 5 iOS Consumer Finance Apps in Australia Q4 2024

In the fourth quarter of 2024, the top consumer finance apps on the iOS platform in Australia demonstrated varied performance trends in terms of downloads and active users, with data sourced from Sensor Tower.

CommBank saw a consistent download pattern, peaking at about 19K in early October. However, a gradual decline was observed towards the end of the quarter, finishing with around 16K downloads. The app maintained a strong active user base, starting at 3.6M and experiencing a mild dip to 3.3M by the quarter's end.

Westpac experienced fluctuations in downloads, with a notable increase in early December reaching nearly 11K, before dropping to approximately 8K by late December. Active users fluctuated slightly, peaking at over 1M in mid-December.

ANZ Australia began the quarter with downloads around 10K, with a decline towards the end, finishing at about 7K. The active user count showed some variability, starting at 1.2M and ending the quarter at 1.2M.

NAB Mobile Banking maintained a stable download rate, with numbers hovering around 9K throughout the quarter. Active users remained consistent, starting at 1.1M and concluding at approximately 1.1M.

ANZ Plus exhibited a rise in downloads mid-quarter, reaching about 10K by late November, followed by a decrease to 7K by December's end. Active users showed a steady increase, starting at 389K and ending with 472K.

These insights provide a snapshot of the consumer finance app landscape in Australia, with more detailed analytics available through Sensor Tower.


Sensor Tower's platform is an enterprise-level offering. Interested in learning more?


Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: January 2025